From a search engine’s point of view, the best links are unrequested ones. The search engines tend to assign a higher ranking to the pages that people voluntary linked to because they found the content great and informative and not because the webmaster worked hard to swap links.

Reciprocal: Involves two websites exchanging inbound links, also called a mutual or two-way link exchange.

Non-reciprocal: One-way system in which a site links to another without getting any inbound links in return.

Indirect non-reciprocal: This method is commonly used by those running multiple sites and are given more importance by search engines.

Link Building is the process of enhancing the Link Popularity of a webpage by creating links to it from other websites, in order to increase Search Engine Ranking of that webpage. Good link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent traffic and generates additional search engine traffic to your site. Major search engines now factor Link Popularity into their relevancy algorithms. Increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings.

FreeRelevantLinks.com  provides webmasters with quality home page relevant links for free. Webmasters must be careful when using link building services. With Free Relevant Links you will only get link exchanges with totally relevant websites in turn increasing your optimization theme which allows you to rank higher for your keywords.

LinkBuzz checks the link popularity status of your web site on several search engines, gathers data to save for future comparesion or to spy on your competitors.

1. Click on the ‘Add Sites’ button and type in the url of the website(s) you would like to gather data for.
   
   
2. Click on ‘Gather Data’.
   
   
3. Wait for the results to appear.
   
   
4. Check for Google PR, Alexa ranking, number of backlinks from Google,Yahoo, Altavista, Ask, and Alltheweb.
   
   
5. You can also view results for the number of pages indexed in Google and Yahoo search engines.
   
   
6. All these will help in monitoring your SEO efforts and also spy on your competition.
   
   
7. Click on ‘Save Results’ to save your results.
   
   
8. Either choose to gather data for more websites or delete the results and start.

by eKstreme.com

LinkMaker does just what was asked for: you give it a file that contains a list of URLs (see what is recognised below) on each line, and it creates a HTML file with a list of these URLs as links. The 'logic' that LinkMaker uses to decide the URL type is as follows (in order):

• If it starts with http:// or ftp:// then it will be converted to a simple URL.
• If it has an @ sign, then it will be converted to a mailto: link.
• If it is neither of the above, then it is converted to a news: link.

With Blog Finder you can build unlimited, high quality, targeted backlinks to all your websites. Blog Finder is 100% no-spam search engine friendly blog commenting software that provides you with a great way to get backlinks for your sites without using any risky tactics that could destroy your search engine rankings. With Blog Finder your time for finding themed blogs and submitting comments to them is reduced to minimum. In a record time you can gain dozens (if not hundreds) of high quality backlinks, get your websites indexed naturally by search engines and attract more human traffic to your sites.

Blog Finder is designed to search for blog posts that rank in Google for a particular phrase and makes it easy to comment on them. Blog Finder searches for quality blogs that accept comments. It brings up blogs with both "dofollow" and "nofollow" tags. It also shows the Google PageRank for each domain and blog page post and has options that can be tweaked to filter by Domain PR, Page PR, link type, date and user note.

You can export a report about your blog comments to a user definable format at any time. With a powerful Backup/Restore feature you will never lose your keywords and blog lists found for these keywords. You can save a full backup of your workplace and restore it whenever you need it.

• search the Internet for blogs that accept comments using the keywords or keyword phrases



• determine the domain and blog page PR



• determine the type of blog page ("dofollow" or "nofollow")



• post comments on the blogs directly from the program



• reduce to minimum your time for finding themed blogs and submitting comments to them



• dramatically increase search engines and human traffic to your web sites



• boost your natural search engine rankings



• gain dozens (if not hundreds) of high quality backlinks to your websites



• instantly get the search engine spiders to your web sites and get your sites indexed naturally

Forget about link exchanges. Directory submission is the key to building your website one-way links and increasing your site popularity with search engines! Download Fast Directory Submitter, the only directory submission software you will ever need. With Fast Directory Submitter, you put in your site profile only once and then click Submit in each directory. Nothing could be easier.