|
Basic Guidelines for Choosing a Good Domain Name:
- As short as possible (short domain names have greater resale value)
- As generic as possible, but related (resale value, trademarks etc.)
- No numbers (numbers decrease resale value)
- No misspellings (misspelling of a popular brand name can become a legal issue)
- First letter as close to "a" as possible (search engines categorize alphabetically)
- Easy to spell (especially for international clients)
- Easy to remember (would someone remember it accurately without having to spell it?)
- .com is universally recognized and remembered. New extensions (such as .biz etc.) do not have the recognition of .com and will take more time to be accepted.
- No doubling up of letters (e.g. domainname.com)
- Hyphens? Some search engines rank sites more highly if your domain name contains keywords (would be more beneficial to have a name with easy recall or the search engine rankings value).
|
